Dr. Zhenhua Mao, PhD in economics, is the Founder, President and Chief Executive Officer of China Cheng Xin International Credit Rating Co. Ltd. (CCXI). In 1992, Dr. Mao founded CCXI in China. Under his leadership, the company has become a comprehensive enterprise focusing on investment banking, services, real estate and industrial investment, with a characteristic of credit services. He served as economic and policy consulting analyst for both the Hubei and Hainan provincial governments. From 1995 to 1998, Dr. Mao served as Vice Chairman of the Board and President of the Hong Kong Seapower Group. Meanwhile, he also involved in the creation of some famous domestic companies. Dr. Mao is the Vice Director of China Society of Private Economy Research and Executive Director of China Federation of Industrial Economics. He is also a visiting professor at Renmin University of China and Nankai University.

Entrepreneurial Strategic Management

Entrepreneurial strategies are critical for a company to stand out in competition. As an entrepreneur or a would-be entrepreneur, do you know how to take advantage of strategic management to bite on competitive edge? CorpStarter can help you! This class will provide the entrepreneur with a general strategic management orientation. Topics to be covered include identifying a potentially profitable market space, designing organizational structure, control and incentive systems; competitive analysis; and competing against established incumbents with a new venture. For the first workshop, we invited a distinguished guest to guide you through the bushes from the very beginning. Dr. Zhenhua Mao is the president and CEO of China Chengxin International Credit Rating Company Limited and Director of Institute of Economics Research of Renmin University of China. During his legendary 20 years, Dr. Mao has been playing crucial and successful roles in politics, business and academia, and has significant impact in these areas. Dr. Mao is connected to 30 board members in 8 different organizations across 6 different industries. He has broad vision on economy and deep insight into entrepreneurial strategies. As we have a 20 participators limitation, participators will have an exclusive opportunity to network with the expert.